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Brunotti is an international boardsports lifestyle brand, including boards, clothing, footwear, bags, eyewear and stationery. We cherish our roots and believe that the authenticity of our brand adds unique value to the lifestyle we carry out. Our band stands for "Feelin' good has a name..." because we offer products with a positive feeling. Our consumers are active in board sports or just beach- and snow lovers.
It becomes clear that all kinds of boardsports are more than just sports, but an attitude towards life. They like to feel free, enjoy life and respect nature. Brunotti carries out the "Feelin' good " factor in different ways.
The official Brunotti logo represents all aspects of the board sports lifestyle. The PALMS symbolize the summer, waves and beach while the PINES stand for winter, mountains and snow. These icons reflect our respect for nature, freedom and purity.
In all, this LOGO emphasizes the Brunotti brand emotions because Feelin' Good Has A Name...
- RDP: highly functional styles inspired and tested by riders.
- SPORT: fashionable styles with comfort and fun for young and active people.
- JUNIOR: a selection of styles for the smart and cool kids.
Furthermore the brand presents:
Brunotti Boards, Brunotti Footwear, Brunotti Bags, Brunotti Eyewear & Brunotti Stationery
At the moment Brunotti is distributed in more than 20 countries in Europe and beyond, including South-Africa and Turkey.
Since 2007 Brunotti runs a shop on the internet www.brunottishop.com
1979
The 23 year old Italian Windsurfer Claudio Brunotti settles in Scheveningen (NL) after a holiday tour through Europe where he develops his passion for surfing. He experiments with materials in his Scheveningen workshop and designs his own windsurfboards. He enters several prestigious surfing competitions and wins world cup titles.
1980-1985
Brunotti Boards gains popularity. Claudio starts selling his boards. Before long, he has established a good reputation and his promotional T-shirts become collectors' items. The contemporary clothes collection with a surfy look and Italian touch take the market by storm.
1985-1987
Claudio effortlessly turns from surfboards and beachwear to developing functional and technical snowboarding outfits. These are based on his personal experiences and those of other snowboard riders, and consequently meeting the needs of extreme riders.
1988
Claudio eventually passes on the ins and outs of board shaping to Jinne Sietsma, a real Scheveningen surfer. Claudio's tips enabled him to refine shaping techniques and carry on the strong tradition of Brunotti Boards. Meanwhile, Claudio begins to long for home and he moves to Italy.
1997
Current shareholders purchase the brand. This team begin doing their utmost to ensure the success of Brunotti. Registering Brunotti as a global brand name is a crucial step. This enables the new team to start developing two complete sportswear collections a year for the European market. In addition Brunotti teams up with designers, buyers, sales representatives, logistics professionals and marketeers to build the brand.
2004
Brunotti Eyewear and Bags are developed to present a total product range.
2005
The RDP collection is introduced to increase the technical development of the Brunotti Sportswear collection. RDP is short for Rider Developed Product. The collection contains a full range of products with technical features for active surfers and boarders.
2007
The Brunotti E-shop is launched to meet the demands of the increasing amount of online consumers.
2008
The Brunotti Boards licence is back in hands of Brunotti. The boards are designed, sold and marketed by the head office in cooperation with boardshaper Jinne Sietsma and the Brunotti riders.
2010
De Brunotti e-shop will be relaunched. In this way Brunotti is able to communicate directly with the consumers.
Our commitment to being a good corporate citizen includes:
• Protecting the environment.
• Advocating a healthy lifestyle; the boardsports lifestyle.
• Acting with integrity and adhering to ethical standards.
• Ensuring a safe, healthy workplace
In all our processes we keep the environment and ethical standards in mind. From production till delivery. All these processes are carefully monitored. Producers of Brunotti product signed the Production Quality Manual to guarantee a fair and qualitative production process. They also work according the Business Social Compliance Initiative (BSCI). The BSCI is the broadest business-driven platform for the improvement of social compliance in the global supply chain.
Todos foundation
Not everybody has the chance to live the boardsports lifestyle. That's why Brunotti supports the Todos Foundation. The Todos Foundation is giving kids (6-16 yr) understanding about the fact that sport can change lives of kids in the slums of Fortaleza (Brazil). By giving sportive and informative education Todos also stimulates kids to become active themselves! This way the project in Fortaleza will be financially supported and Brunotti helps Todos with gear and promotion.
Brunotti teamrider Youri Zoon is, besides kitesurfing, also dedicated for a good cause. Youri is ambassador of Todos, and is helping them to spread the word! He knows what he is talking about because he has visited the project in Fortaleza many times.
Check Brunotti.com/Todos for more information.
Our social responsibility is strong today and we are proud of our standards, but there is still much we can do.
Brunotti was founded from pure passion for boardsports and its lifestyle, and kiteboarding in specific. Because we have this passion for boardsports, we want to make these sports widely known and accessible. To accomplish this we are presenting meaningful products and innovations for everyone who enjoys the boardsports lifestyle, in summer and winter.
Vision
Internationalize the Brunotti brand by presenting our Feelin' good-factor in all of our products and in the life of people. This way we will become an important player in the boardsports industry.
EuroSIMA
Brunotti is member of EuroSIMA (European Surf Industry Manufacturers Association), the official trade association of European boardsports industrials. For more information please click here.
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