In 1979 the 23-year-old Italian Claudio Brunotti travelled to the Netherlands and settled in Scheveningen, a village on the Dutch coast. The region is not well known because of its beautiful blue ocean, but for its perfect conditions for windsurfing with its fierce wind and waves. Back in the days it was a very popular activity among families and water sports addicts. Which may be one of the reasons why Claudio also started windsurfing. The beaches were full of windsurf enthusiasts. In 1983 even the world championships were organised there. More than 100.000 people went to the coast of Scheveningen to witness the best windsurfers of the world competed in this epic competition.
Brunotti Boards gained popularity. Claudio started selling his custom made boards. Before long, he had established a good reputation and his promotional T-shirts became collectors' items. The contemporary clothing collection with a surfy look and Italian touch took the market by storm.
The 17 years old windsurfer Jinne Sietsma started at Claudio?s workshop to learn the trade and art of board shaping. Claudio was a perfectionist, the passionate Italian focussed on perfection and details in every aspect of his actions. So Jinne learned from the best.
Claudio effortlessly turned from surfboards and beachwear to developing functional and technical snowboarding outfits. These were based on his personal experiences and those of other snowboard riders, and consequently meeting the needs of extreme riders.
Claudio?s favourite spot was the freeride paradise Cervinia, the Italian side of the Matterhorn. The collections gained popularity and the brand grew steadily in the eighties and early nineties.
Claudio eventually passed on the ins and outs of board shaping to Jinne Sietsma, a real Scheveningen surfer. Claudio's tips enabled him to refine shaping techniques and carry on the strong tradition of Brunotti Boards. Meanwhile, Claudio moved back to Italy.
Rider Developed Product
Kiteboarding was getting more popular and Jinne Sietsma is starting with shaping new boards. Together with new teamriders Jinne developed boards for the best kiteboarders in the world.
The RDP collection was introduced to increase the technical development of the Brunotti Sportswear collection. RDP is short for Rider Developed Product. The collection contained a full range of products with technical features for active surfers and boarders.
Brunotti introduced the NMTC collection. The ever-changing weather conditions ask for practical, technical and easy gear to wear. This new collection is a total fashion collection which stands for No Matter The Conditions.